What the ID.Life concept reveals about Volkswagen’s design direction
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One of the stars of the Munich Auto Show 2021 was the Volkswagen ID.Life, a concept that was conceived as a preview of an entry-level electric car for a relatively young target group. Even if it is not produced exactly as you see it in our gallery, it illustrates the direction the design language of the German company will take in the years to come.
What is striking about the ID.Life is that it does not share any style features with existing Volkswagen electric cars such as the ID.4. It’s its own thing, with a handful of subtle retro accents if you look closely. Jozef Kabaň, the company’s chief designer, said Autoblog that was intended; The goal of his team was not to build a smaller ID.3. The aim was to create a crossover with a timeless design, and this was particularly important because of the technology it contained.
“Cars are technologically always on the air these days, they get over-the-air updates so your car is always fresh [outdated]. We wanted to work on that even more, ”says Kabaň, explaining the train of thought that shaped the ID.Life. Building a characterful car doesn’t always mean overloading it with unnecessary styling cues and add-ons, and life illustrates that well inside and out.
With a view to the future, this design approach will permeate the rest of the Volkswagen range to varying degrees.
“The Volkswagen design language must always go in a more timeless direction. It fits the brand, ”says Kabaň. “We want to be authentic and clear and use real materials; there is no faking or trying to look like anything else. Fake exhaust ports, artificial wood and so on. We want our cars to be well balanced, ”he added.
This is not the first time that Volkswagen has developed a concept to show the fun side of its modular MEB kit. We were impressed with the ID.Buggy, a heritage-inspired design study unveiled in 2019 that brings a modern twist to the concept of a dune buggy – and a preview of a new world of bodywork. Production was supposed to start with the help of a third party until obstacles put the project on hold, but the buggy is not dead yet. That said Ralf Brandstätter, CEO of the Volkswagen brand Autoblog that the future of the concept car is “still under discussion”.
The production model of Life, into which it will transform, is slated to land in the showrooms in 2025.