VW throttles ID electric car sales amid chip shortages
BERLIN – Volkswagen has introduced a quota system for its ID battery electric cars in its German retail network amid the microchip crisis.
Due to the global shortage of semiconductors, VW was forced to interrupt production of ID vehicles at its plants in Zwickau and Dresden.
Under the quota system, dealerships with higher total sales will receive more ID3 hatchbacks and ID4 electric crossovers than smaller dealerships, according to an internal letter received by Automotive News Europe sister publication automobile week.
A dealership that sells up to 999 vehicles annually can order 15 ID3s and 25 ID4s, the letter said. If the vehicle supply improves, the contingent will be adjusted.
According to dealers, customers are currently waiting around twelve months for an ID3, Volkswagen itself speaks of a delivery time of “more than nine months”.
VW did not want to comment on whether the decision will have pan-European effects or will only apply to German dealers.
A VW spokesman said it was “standard practice” for dealers to only be able to order up to certain upper limits when demand for individual models was very high, in order to ensure a balanced distribution of vehicles at the dealer and to customers.
“As is well known, the demand for the vehicles of the ID family is very high,” said the spokesman. “The current sales control relates to the ID3 and the ID4 – not to the ID5.”
Other VW Group brands are struggling to keep up with demand.
Customers have to wait around 12 months before they receive an Audi Q4 e-tron, a sister model of the VW ID3 and ID4.
According to the automaker, buyers of the Skoda Octavia iV plug-in hybrid have to wait “well over a year”.
Skoda has also introduced a quota system for electric vehicles.