The Volkswagen Group of America has hired a former executive from the US division, one of the largest electronics companies in the world, as Chief Communications Officer.

Cameron Batten, 43, formerly Vice President and Head of Communications at Samsung Electronics of America: “The history of automakers in US, Canadian and Mexican companies, internal products and government operations. Leading the Telling Initiative, ”said VW’s North American unit on Wednesday.

He succeeds Pietro Zorino, NS Automotive news All-Star in 2018. I returned to Europe last year and took on another communication function within the parent company Volkswagen Group.

Before joining Samsung, Batten was responsible for communications with Capital One in the US, Johnson & Johnson, American Express and Royal Philips Electronics in the Netherlands.

“We are excited to have Cameron on our team,” said Scott Keough, President and Chief Executive Officer of Volkswagen Group of America, in a statement. “Volkswagen is responsible for electrification in the US, and Cameron’s broad background in brand communications is helping shape our story and engaging stakeholders on this exciting journey.”