Volkswagen’s name change to Voltwagen is likely an April Fool’s Day joke
Was 2021 a great year? Not exactly! But we had some posts that brought in good traffic. Take a stroll back in time with us as we think back to 2021, a year that in hindsight will seem a lot better.
Reports made the rounds today that Volkswagen’s U.S. arm would change its name to Voltwagen to reflect its transition to electric vehicle manufacturing. We were incredulous, but we posted about it because posters do that.
Update Monday, March 29, 2021, 6:05 p.m. EST: Both Erin Marquis and Bradley Brownell have agreed to get me ink if this name change proves real.
Update Tuesday, March 30, 2021, 4:49 p.m. EST: Numerous reports have confirmed that I was right from the start. Everything about it screamed “wrong” from the tone of the press release to the lack of trademark filing to the exact kind of goofy postmodern marketing gimmick approved by a large company. Good for VW, but it worked.
Erin’s post was very skeptical, but I’ll go a step further and say that Volkswagen will certainly not change its name to Voltwagen. This is a stunt, and based on the results, a very good one. Anyone who didn’t know Volkswagen was selling electric vehicles before today probably knows now.
As Erin alluded to, volt car is the correct American pronunciation, but until I get a source with a name and I see a trademark application, I absolutely won’t buy this, definitely not so close to the April Fool’s Day.
Mark Gillies is one of the best public relations people in the auto business. If you email him about a 4WD system at 1am, he’ll email you until 3am until every question is answered. Guess who doesn’t reply to emails today!
Guess who owns the URL Voltwagen.com? Could be you, but it’s definitely not Volkswagen. Did you forget to register the url? LIGHT UP!
Is it possible that this unnamed source at VW is telling the truth? That VW is on the verge of a massive, expensive and rash rebranding to support the one electric car the company is currently selling in the US?
I suppose it is possible. But if it actually happens, if I’m wrong, I’ll personally drive our GTI to the VW of America headquarters in Herndon, Virginia so that any Volkswagen employee who wants can watch me get a tasteful Volkswagen tattoo (my first and probably just tattoo) on my forearm. But I suspect they will announce on Thursday that it was a joke.