Volkswagen works with Anghami to promote Auto Car Mode function to ensure safer driving
Volkswagen Middle East cooperates with Anghami, the leading music streaming platform in the Arab world, to promote safely
Drive through Anghami’s Auto Car Mode, a unique User Interface (UI).
According to research by Anghami, more than 60 million songs are heard by people
drive every month. To ensure drivers stay safe on the road while using the music
Platform, Anghami’s Auto Car Mode UI makes buttons bigger and clearer, resulting in fewer
Distractions for people while driving. Volkswagen becomes exclusive mobility partner and
Sponsor for the Auto Car Fashion.
The collaboration between the two brands comes through after the successful campaign
Volkswagen in 2021, where brands have created a calming playlist to promote safer driving.
Elie Habib, co-founder and chief technology officer of , commented on the new role
Anghami said: “Driving is a daily routine for many of us and our users, and to ensure ours
keeping the audience safe while driving, we introduced the Auto Car Mode feature that
Volkswagen is a partner of. The feature brings a few changes to the interface
bigger buttons that are easier to tap while drivers are busy looking at the road.”
“Safety is and will always be the top priority for Volkswagen. As an automotive brand, it is ours
Responsibility to educate drivers about the importance of safe driving by helping them
adopt safer habits. We are excited to partner with Anghami’s Auto Car Mode Feature as us
Striving for safer roads in the Middle East,” added Anja Petrovski, Marketing & PR
Director of Volkswagen Middle East.
Auto Car Mode is a year-long partnership between Anghami and Volkswagen. As part
As part of the partnership, Volkswagen will use “brought to you by” advertising on the
Anghami platform encouraging users to apply the setting and curating multiple playlists
for smooth driving all year round.