Volkswagen Taigun, Virtus will cost more from October 1st. Here’s why
Volkswagen currently has three models in its India program – a sedan in the form of Virtus and two SUVs in the form of Taigun and Tiguan.
There’s some bad news if you’re planning to buy a Volkswagen car in the country, as the company on Wednesday announced a price increase of up to 2 percent for models across its Indian range, effective October 1. Volkswagen Passenger Cars India currently sells models like the Taigun SUV, the Virtus sedan and the Tiguan premium SUV here.
Volkswagen has blamed rising input costs, prompting a decision to raise prices across the company’s product portfolio. Currently, Tiguan is the company’s most expensive product here, with prices starting €32.79 lakh (ex-showroom). Then there’s the Virtus, which starts at €11.22 lakh (ex-showroom) and the Taigun, which competes in the mid-size SUV space and is starting its pricing €11.39 lakh (ex showroom) from.
Earlier this year, Volkswagen claimed that the response to Virtus has been overwhelming, despite the country’s stagnant sedan segment. Brand Director Ashish Gupta also emphasized that the Taigun, launched in 2021, continues to perform well. Both models were developed as part of the India 2.0 project and the company has also established India as a manufacturing base for shipping overseas.
How much the impending price increase will affect buyer sentiment, however, remains to be clarified, especially as potential customers are usually looking forward to a range of deals and offers around the festival period to finalize their respective purchasing decisions.
Initial Release Date: September 21, 2022 at 1:10 p.m. IST