Volkswagen ID.4 gross reservations exceed 40,000
Volkswagen of America announced that the ID.4 model is among the fastest-selling VW vehicles in the U.S., with nine out of ten buyers identifying as first-time electric vehicle buyers.
The number of gross reservations (since ID.4 was introduced in March 2021) has increased to more than 40,000 (As of mid-December), of which over 15,000 cars were sold.
Assuming that there weren’t many resignations, around 25,000 ID.4 buyers are still waiting for Volkswagen to ramp up production and sales, which is not easy given the production restrictions and high demand, even in Europe.
The good news is that the company plans to begin local production of the ID.4 in Chattanooga, Tennessee, in 2022. Battery cells for the cars will be supplied by SK On’s SK Innovation’s new battery plant in Commerce, Georgia.
In the meantime, the manufacturer says it is supporting its dealer network with the transition to the electric future.
As part of the nationwide Network Readiness Co-Op program, the company will invest $ 20 million in EV service centers, digital tools, charging infrastructure and technician training. With more than 600 retailers, that’s up to $ 33,000 per retailer.
“Volkswagen of America, Inc., (VWoA) today announced the first key results of its nationwide Network Readiness Co-Op program, a $ 20 million investment to help its 600+ dealer partners expand into regional Transform Centers for EV Experience.
With sales and reservations on the rise for the ID.4 all-electric SUV, Volkswagen’s program aims to improve consumer access by helping its 50-state dealer network build the underlying EV infrastructure, such as modernized service centers and high performance chargers.
As a direct result of the program – which will last until June 2022 – Volkswagen dealers have added 23,490 kW of charging capacity, trained more than 1,260 EV service technicians, and deployed dedicated EV specialists to create electromobility-focused consumer experiences nationwide. “
There is also a special EV technician loyalty program “To help dealers promote education, incentivize their highly skilled technicians, and recruit new talent ready to tackle the EV transition.”
“The program enables Volkswagen and participating dealers to financially reward dealership technicians with a loyalty bonus of $ 2,000 per year for years to come.”