Volkswagen hijacks Spotify Wrapped in an electric playlist
Volkswagen made sure its fleet of electric vehicles is music to the ears of Spotify listeners after sponsoring a themed takeover of the streaming service’s annual playlist of the year’s biggest hits.
Spotify Wrapped was #Electricwrapped for the acquisition, which today powers an all-electric future through select songs like Drake’s Charged Up, Katy Perry’s Electric, and AC / DC’s High Voltage.
The deliberate twist of the annual musical round-up hits the ears of millions as people willingly share their personal most-played tracks on social media, with celebrities like Lin-Manuel Miranda, Ariana Grande and Chance the Rapper at the forefront of this new tradition.
Volkswagen may seem unlikely to address this phenomenon, but “A Year in Electric” offers the perfect opportunity for an up-tempo dance and electronica amid a diverse range of tracks linked to its Spotify account that focus on green energy, electricity and the environment.
Alexis Bronstorph, Co-Chief Creative Officer at Taxi, said, “It’s always fantastic when a brand can bring its mission to life. Volkswagen’s commitment to CO2 neutrality is more than just a statement. We can bring this to life in a really fun way, like getting involved in something we all love to share – Spotify Wrapped. “
The curated playlist will be advertised on Volkswagen’s social channels and comes complete with glowing cover artwork by Montreal illustrator Oska showing a stylized view of a vehicle.
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