The German automaker sold 70,625 ID electric vehicles in China last year, falling short of its target of 80,000 to 100,000 cars, with production hampered by regional COVID-19 outbreaks and chip-related issues.

Volkswagen Works Council Chairwoman Daniela Cavallo said the automaker needs to do more to understand the Chinese market in order to capture larger market share after falling short of its electric vehicle sales targets in the country last year.

“Volkswagen needs to pull itself together in China and better understand customers’ needs, especially when it comes to software,” Cavallo said in an interview with the Frankfurter Allgemeine Zeitung published on Wednesday.

The German automaker sold 70,625 ID electric vehicles in China last year, falling short of its target of 80,000 to 100,000 cars, with production hampered by regional COVID-19 outbreaks and chip-related issues.

Foreign automakers are struggling to compete with their Chinese counterparts in the Chinese market, with US-based Tesla the only foreign brand among the top 10 EV sellers in the country.

“It may not be important for a German driver to have a karaoke system on the central screen, but many Chinese customers love such features and are disappointed when VW does not offer them,” Cavallo told FAZ.

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