The timeless design of VW ID.Life influences the upcoming electric vehicles in Wolfsburg
Volkswagen’s main exhibit at the Munich Motor Show 2021 was the ID.Life, a concept vehicle that offers a preview of the new affordable ID.2 electric vehicle.
However, this electric FWD crossover based on the MEB Short platform could be relevant for the entire ID family and herald a new design language for the upcoming electric vehicles from VW.
It is noticeable in the photos that the ID.Life hardly shares any stylistic features with existing ID models such as the ID.3, ID.4 or China’s ID.6. It is an independent design with different proportions and subtle retro elements. That is clearly intended, as Volkswagen’s new head of design Jozef Kabaň in an interview with Autoblog.
The former head of design at BMW and Skoda says his team’s goal wasn’t to build a smaller ID.3, but rather to create a crossover with a timeless design that is in line with current technology.
“Cars are technologically always on the air these days, they get over-the-air updates so your car is always fresh [outdated]. We wanted to work on that even more. “
The Slovak designer added that developing a car with a strong character doesn’t always mean cluttering it with unnecessary styling cues and add-ons. The ID.Life illustrates this from the inside and outside.
More importantly, this approach is apparently being adopted by other upcoming VW EVs to varying degrees.
“The Volkswagen design language must always go in a more timeless direction. It fits the brand. We want to be authentic and clear and use real materials; there is no faking or trying to look like anything else. Fake exhaust, fake wood, etc. We want our cars to be well balanced. “
It remains to be seen how big the impact of the ID.Life will be on future VW electric vehicles, including the ID.2, which is expected to hit the market in 2025. The production model will likely leave behind some of the more unusual features of the show car, such as the removable roof made of an air-chamber textile fabric, the yoke-like steering wheel or the film projector protruding from the dashboard.
The ID.2 is built together with its Cupra and Skoda counterparts at the SEAT plant in Martorell, Spain. The VW Group is aiming for a total annual production of more than 500,000 units across all brands.