Symbol of an entire industrial region: Heidersberger’s photograph “Kraftwerk der Volkswagen AG” turns 50
In his role as Head of Heritage Communications at Volkswagen AG, Dieter Landenberger explains the significance of the image for Volkswagen: “The power plant is much more than an industrial building, it is a landmark in Wolfsburg and a symbol of change as we are” operate the power plant very sustainably in the future. ”
Also on the occasion of the anniversary on November 4, trainees from the Volkswagen Academy installed a large-format metal frame at the actual place where Heidersberger took the original picture (jetty next to the Premium Clubhouse), which gives visitors the opportunity to get to know the artist’s perspective to remember.
Heiderberger’s photographic work is the subject of international exhibitions as well as presentations of the still young history of Wolfsburg. It is the power plant with its four characteristic towers that makes Volkswagen’s production site recognizable from afar, and it is Heiderberger’s point of view that sharpens this effect even further for the beholder.
Born in Ingolstadt in 1906, Heinrich Heidersberger spent part of his childhood in Denmark. He began studying architecture in Graz, but moved to Paris in 1928, where he concentrated entirely on photography. After the Second World War, Heidersberger became one of Germany’s leading architectural photographers, working in Salzgitter and Braunschweig before settling in Wolfsburg, where he worked and lived until his death in 2006. Heidersberger’s entire oeuvre consists of over 130,000 images revolving around architecture, reportage, industry and advertising, but also includes algorithmic experiments. The Heidersberg Institute in Wolfsburg has been working on scientific evaluations and publications on the artist’s work since 2002.
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Volkswagen AG published this content on November 04, 2021 and is solely responsible for the information contained therein. Distributed by public, unedited and unchanged, on November 04, 2021 19:35:22 UTC.