New Volkswagen boss Schäfer should make the brand “loved” again
His third priority is to “oversee the dual transformation” in the industry that is happening “not just from ICE to EV, but then from EV to autonomous.”
In addition, Schafer admitted that VW “is on a steep learning curve with over-the-air software. It was challenging, but we’ve made good progress with the new voice control and travel assistant. Hopefully we are on the right track and can continue to strengthen ourselves.”
Discussing the software issues — issues that were eventually understood to have recently cost then-VW CEO Herbert Diess his job — Schafer said VW has now “listened to customers and will listen even more closely.”
He added: “VW has to be a leading brand in its segment, not just a stand-in. We have to be leaders.”
These software improvements will be seen in the ID Buzz and the forthcoming facelift of the Volkswagen ID 3, the new Volkswagen Tiguan and the new Volkswagen Passat, with further developments for the next-generation Volkswagen Aero B and Volkswagen T-Cross to follow in the future will.
“We’re working on more simplicity, not only with bigger screens, but also with simpler user experiences and simpler menus. And then top quality. There is no excuse [for this]. It remains our DNA and where we need to be and play.”