“Last chance”: Volkswagen boss DIS wants to enter the big data business
“We now have the chance – perhaps the last – to play an important role in the world of the data economy,” said Volkswagen Group Chairman of the Automobilwoche. “For the foreseeable future, the automobile will probably be the last major software area that still needs to be developed.” Diess is particularly interested in software, autonomous driving and, above all, data that is collected by cars.
This is the last chance for Europe to get involved in the big data business, Dies believes. With the law on autonomous driving passed by the Bundestag in June, Germany created the legal framework. “The data-controlled car with all its functions and future potential has received a tailwind from the new legislation on autonomous driving,” said Diess. My clear plea is therefore: Let us seize the opportunity and assert ourselves as Europe in this competition.
According to the Volkswagen boss, the group is to become a technology-based mobility provider by 2030. Data play a central role in this. “When cars drive autonomously and become internet devices, there is considerable added value for customers and manufacturers,” says Deiss. Bookable on-demand jobs, over-the-air applications and new mobility services are being created around the purchased car rental company Europcar. This requires sovereignty over the data.
“A car is the largest information and data aggregator that you can imagine,” emphasized Deiss. “The processing of information in a car will exceed anything we know from smartphones, for example.”
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