June Report – The new Subaru Ascent family van is leaving fast
Subaru of America (SOA) reported the sale of Subaru Ascent for 2021, and the 3-row family hauler’s report gets worse as the year progresses. All other Subaru SUVs are showing positive sales from last year’s pandemic numbers, but Ascent continues to fall behind.
The family hauler Subaru Ascent checks all the right boxes for three-row buyers, but sales of the Ascent are way behind the competition, Subaru has to worry.
Subaru of America reports May sales of the Subaru Ascent 2021, and they’re down from May 2020. Subaru reports 4,310 sales from 5,740 last year, down 24.9 percent.
Sales of the Ascent 2021 have shown a surprising downward trend since the beginning of the year. In 2021, Subaru shipped 23,181 Ascent SUVs to customers. But last year, 25,318 models were sold by May 2020. That is 8.4 percent less than a year ago.
How does the Ascent compare to the top mid-range 3-row SUVs?
The latest data from May 2021 shows that the Ascent is at the low end of sales when compared to the best-selling models. All 3-row SUVs are cutting edge while Ascent is down for the year. Sales of Dodge Durango, Volkswagen Atlas and Nissan Pathfinder were not available at the time of this report.
May 2021 Sale of mid-size 3-row SUVs
Toyota Highlander 28,834
Ford Explorer 16,512
Honda Pilot 16,480
Kia Telluride 7,776
Hyundai Palisade 8,051
Mazda CX-9 4,409
Subaru Ascent 4,310
Is the Subaru Ascent 2021 a good SUV for families?
The Subaru Ascent has had its share of negative press, but it has been improving since its launch in 2019. Consumer Reports (by subscription) had it on their list of ten least reliable cars last year.
Subaru Ascent’s 2021 models received a total of 60 points due to transmission problems in 2019 models, the first year of production. Ascent 2021 moved up to 9th place among 15 midsize SUVs, up from 16th last year.
In more recent reviews, the Ascent 2021 improved and, along with the smaller 2-row Subaru Outback, was voted one of the 10 best SUVs under $ 40,000 by Consumer Reports. Consumer Reports rates the Ascent higher than the Lexus UX, Lexus NX, Ford Edge, and Audi Q3.
What will the promotion cost in 2021?
The 2021 Subaru Ascent base starts at $ 33,345 and the premium trims start at $ 35,845. The upper limit starts at just over $ 40,000, with a starting price of $ 40,645. The top trim touring has an MSRP of $ 46,495. The prices include destination and delivery charges.
What’s coming for the Subaru Ascent model change in 2022?
The Subaru Ascent 2022 is refreshed with some new exterior design upgrades and interior improvements. We don’t expect any changes to the 2.4-liter boxer turbo engine or the drivetrain. Look for Ascent for next generation EyeSight X driver assistance technology.
Torque News brings you new information on Ascent 2022 as Subaru of America announces the latest model change. There have been production delays due to plant closings and the Subaru Ascent 2022 should hit dealerships this summer.
You might like it too: Subaru Ascent is among the top 10 cars with the highest number of used vehicle reviews – which it means for 3-row SUV buyers
Denis Flierl has worked in the automotive industry in an advisory capacity with all major car brands for over 30 years. He is an accredited member of the Rocky Mountain Automotive Press. Check out the Subaru report which covers all the models from the Japanese automaker. Check out the Subaru Torque News page for more stories. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru USA