Honda announces pathetic ambitions for electric vehicles in the US
Honda has released more details on its electrification plans in the US, and I can think of only one word: pathetic.
At this point, it’s pretty clear that Honda is years behind the rest of the industry when it comes to battery electric vehicles.
Currently, the Japanese automaker only offers the Honda E in Europe, which is a short-range electric vehicle.
In the US, the automaker says its “first volume BEV,” the Honda Prologue, will arrive in 2024 and will be based on GM’s Ultium electric platform.
Honda announced today that it plans to have 70,000 Prologue electric SUV capacity by 2024:
Honda today announced an initial annual sales target of 70,000 units for the Prologue SUV, Honda’s first new battery electric vehicle (BEV) for sales in 2024. After the introduction of the Prologue, sales of electrified Honda vehicles will be increased through the introduction of further vehicles based on its new e-architecture, which is currently being developed. This will lead Honda to expected sales of 500,000 BEVs by 2030 and ultimately lead to 100% zero-emission vehicles in North America by 2040.
Honda had previously announced its goal of 100 percent “electric” sales by 2040, but as noted, the automaker is still using fuel cell hydrogen to achieve that goal and its plans for battery electric vehicles are still unclear.
Honda has been one of the most disappointing automakers when it comes to battery electric vehicles.
Not only is the Honda E, a very limited electric vehicle, its only current BEV offering, but the Prologue, their first “volume BEV”, is only possible thanks to GM’s Ultium electric platform.
Now the plan is to have basically just 70,000 EVs left in the US by 2024, and I expect EVs to hit the US market entirely.
An automaker that currently sells 1.2 million vehicles in the U.S. plans to sell 70,000 electric vehicles in 2024 and 500,000 in 2030.
I think Honda is signing its own death warrant here. The transition is far too slow, as hardly anyone in the US in their right mind will buy an internal combustion engine after 2025.
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