Ford, GM and Volkswagen help Elon Musk realize his secret Tesla master plan
Ford is in the spotlight this week with the unveiling of its new F-150 Lightning electric pickup. It promises to be an impressive electric vehicle with a starting price of less than $ 40,000 and optional range of over 300 miles (at a higher price, of course). The fully electric vehicle is based on Ford’s hugely popular F-150 gasoline truck and is sure to attract many consumers to electric vehicle ownership. The F-150 Lightning will be Ford’s second major entry into the electric vehicle market, following the launch of the Mustang Mach-E late last year.
General Motors is also making waves in the electric vehicle market with the Chevy Bolt and the upcoming Cadillac Lyriq and Hummer EV. The company is promising 30 different EV options around the world by 2025. It has partnered with LG on large-scale battery factories to be built in Ohio and Tennessee, to fuel the electric offerings of GM. The company’s website states, “We are committed to placing every driver in an electric vehicle on a scale never seen before and bringing the world to a fully electric future.”
In Europe, Volkswagen is starting to gain serious market share with its first major electric vehicle offers, the ID.3 and ID.4. The company has even beaten Tesla so far in electric vehicle sales since the start of the year in ten European countries (as of April 2021). As the company diversifies its electric vehicle offerings this year and into the future, the penetration of electric vehicles in the global automotive market will accelerate. In addition, the company’s massive investment in fast charging stations such as the “Electrify America” network will help provide the infrastructure necessary for a future in which electric vehicles become the norm, not the novelty.
So, with all this growing competition, why is this man smiling?
Congratulation to @Ford on an electric future!
– Elon Musk (@elonmusk) May 20, 2021
The reason is simple: a global fleet of fully electric vehicles is exactly what Elon Musk (and Tesla) had planned from the start. If you read Blog post about Elon Musk’s secret 2006 master plan, the CEO talks about Tesla’s plans to use the proceeds of expensive electric cars (Roadster) to finance the development of increasingly affordable electric cars (Model S / X, Model 3 / Y). As Tesla has proven, when buyers see that an electric vehicle can outperform a gasoline car in almost every way, and when the price drops into the realm of affordability, electric cars can become a viable option for the market. millions of cars and trucks. buyers. But Musk goes on to say, “Tesla Motors’ overarching goal (and the reason I’m funding the company) is to help accelerate the shift from a mining and burnt hydrocarbon economy to a solar electric economy, which I believe is the primary one, but not exclusive solution.“
And for this reason we see Musk congratulate the competition, do not denigrate him. As auto giants GM, Ford and Volkswagen Group recognize the growing demand for pure electric vehicles, they are investing not only in the technology needed to bring these vehicles to market, but also in the marketing and advertising needed to increase brand awareness and Requirement. And as car buyers are exposed to the real benefits and benefits of advanced electric vehicles, they won’t just buy more Volkswagen, Ford, and GM cars and trucks, they’ll also buy more Teslas. Tesla leads the EV pack in scope, performance, and technology, mainly thanks to its huge lead over the rest of the industry in the design and manufacture of electric vehicles. As the awareness of electric vehicles grows, so does sales of electric vehicles: all sales of electric vehicles. The success of Ford, GM and Volkswagen in the electric vehicle market will not come at the expense of Tesla, but for the benefit of Tesla.
Global adoption of electric vehicles cannot be achieved by one company, especially a relatively young upstart like Tesla. This will require a paradigm shift for the entire industry, and with these latest EV initiatives from three of the biggest automakers, it’s clear that shift is underway.
And hey, to power that shiny new electric vehicle, maybe Tesla could interest you in a new “solar roof”? You can read about it in Musk’s “Secret master plan, part two. “