Ducati announces contract with Volkswagen to assemble bikes in Argentina
On May 5, 2022, Ducati officially announced a new agreement with Volkswagen Group Argentina to begin assembling certain Ducati motorcycles in Córdoba, Argentina for the local market. Córdoba Industrial Center employees are expected to begin assembling fully knocked-down (CKD) bicycles before the end of 2022.
What bikes are we talking about? Ducati says it plans to start with the Ducati Scrambler Icon, which makes sense as the Ducati Scrambler range has so far proven to include the most popular Ducati models among Argentinian bike buyers. There are currently seven Ducati dealers across Argentina selling the full range of Ducati and Ducati Scrambler motorcycles.
“The Argentine motorcycle market is very interesting, Ducati has a strong position in this country where over the years we have been able to achieve excellent results, both in terms of volume and market share”, Francesco, Vice President Global Sales and After Sales from Ducati, Milicia said in a statement.
“In Argentina we can count on a great collaboration with the Volkswagen Group, which distributes our bikes, and also thanks to this strong relationship we can take this important step that will help to strengthen our position in this market even more,” he added.
Why Ducati and the Volkswagen Group? For those who don’t know, Audi AG – which also owns Volkswagen – bought Ducati back in 2012. Although both Ducati and Volkswagen have been nestled under the same Audi AG umbrella for the past decade, this is the first such deal the group has struck since they came together. It is also only the third Ducati factory in the world outside of Italy, with the other factories located in Brazil and Thailand.
“Argentina is an important mainstay for Volkswagen Latin America. With this new investment, we will continue to strengthen our brand in the region, with models increasingly adapted to the needs of our customers,” said Pablo Di Si, CEO of Volkswagen Latin America, in a statement.
“Starting assembly of Ducati motorcycles in Córdoba is a great joy as Volkswagen Group Argentina will be the first subsidiary of VW Group in the world,” he concluded. It’s unclear if there are plans for other VW subsidiaries to do the same in the future, but hopefully this deal will result in greater benefits for Argentinian drivers.