Image: Brooklyn Nets visited Shanghai on October 7, 2019. Source: Twitter @NBA

Our first entry in this series dealt with the Boeing 737 problem. This second entry describes the NBA (National Basketball Association), major manufacturers of sneakers and sportswear, and their response to China’s crackdown on Hong Kong and freedom of expression.

Two powerful forces are at work. First is the conflict of cultural values. In the United States, citizens can insult the president, stay away from the crowd, and enjoy freedom of expression and assembly. These values ​​contradict the situation in China. Young people in countries with authoritarian governments tend to be influenced by American values ​​reflected in movies, music, sports, and the internet. In these countries, older people are more likely to agree to strict government policies. Young people tend to think that they can think and act like Americans.

The second powerful force is money and profit. More than a billion people in China need lots of sneakers. Actually 2 billion (one for each foot)! The competition remains sparse. American clothing giants Nike (NKE) and Adidas (ADDYY) have high scores on pizza. You are ready to sign up for athletic heroes and do eye-catching ads and promotions. Chinese sportswear companies studying business – Daphne International Holdings Limited (DPNEF), Rote Dragonelle, Yue Yuen Industrial Holdings Limited (YUEIY), etc. – Similar to cheap smartphone manufacturers – Xiaomi (OTCMKTS: XIACF), Huawei (002502) .SZ) , Vivo, Oppo – No beats the exaggerated American competitors. Huawei also has to deal with massive sanctions and is falling faster than the three missing pointers. Xiaomi is there to fill the gap.

Note that before the situation exploded, the NBA tried to weaken the expressions of support from players and managers for the “rights” of the people of Hong Kong or China. People used expressions like “This is a complicated situation.” What an awkward mess for some observers! The desire to be rich stumbles upon denial of individual rights. It is much easier to focus on business and money than the elusive and painful pursuit of freedom. Secretism is the goal of those who work to disagree.

So far in this series we’ve even lied about “complex situations” and seen an automatic tendency to walk around cars, avoid damage and hide from danger. These understandable human characteristics prove dangerous. The series also shows that bad news is catching up with the organization. As a result, anything the company believed it was hiding is often exposed. As we found at Boeing (BA), market capitalization and revenue decrease as reputation increases.

The NBA is clearly suffering from a recession. According to sportsmediawatch.com, the TV viewers of the last game for the 2020 basketball championship were 8.4 million. In 2019 there were 18.8 million. In 2006 there were 15.7 million. Sports attorneys give many short explanations, including the coronavirus-related teams. However, this is a significant decrease. The Buster myth sees additional factors in basketball’s demise. One is the general lack of well-characterized stars who are generous to fans. The second reason is the lack of excitement in basketball, especially among professionals who rarely win with afterburners.

Other explanations include the city’s small size, which conflicts with the player’s activism, but the moral swamp must have something to do with it. Players and officials who support the expansion of rights in China are accused and silenced. The silence of silence is the most annoying thing about this series. Who could have predicted a basketball romance with a young Chinese guy? In fact, more people watch basketball in China than in the United States. Therefore, the conflicts described in this article are inevitable.

One of the interesting features of the secret debate is that many people don’t care about injustice or secrets as long as they get what they want. Sweatshirts are ugly, but they shouldn’t be closed as long as you can get cheap clothes for easy online sale. Facebook (FB) sold personal information. This is not a good thing, but while the spy continues, people can post personal photos and like them. The plane continues to fly despite the death of several people in the plane crash. Unfortunately for protesters and Uyghurs, this way of thinking applies, but the Chinese people like basketball and buy a lot of sneakers. China’s enormous size makes it attractive: the sneaker market is three or four times larger than the US market. Even Gap (GPS) and Under Armor (UA) Charge BB, rated by ESPN as the worst sneakers ever, could rebound on such occasions.

In the hope that no one in China will notice a movement that expands freedom, shakes ships, or shakes friendships between American athletes and Chinese fans and increases their freedom. There are also characteristics of American gamblers that show up.

Efforts are being made for the NBA to keep all of this calm, but there is no secret. Players who protest in the US and demonstrate in China are strange companions. Famous athletes thrive in their public image. In a large country, even if many fans are tired of watching the game, enough people will continue to watch and support the sport. As with Volkswagen (VWAGY), where the emissions scandal occurred, and Boeing, where the 737 story exploded, the NBA’s popularity is declining. VW and Boeing are recovering well. It is not yet known if the NBA will pull out.
Next month, Miss Buster closes with a tendency to hide the series, keep issues a secret, and often cause harm to the masses.

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Michael McTague, Ph.D. He is executive vice president of Able Global Partners in New York, a private equity firm.

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Equity provider: Michael McTague, PhD

Source: Stock News

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