11% of new car sales in Europe electric (19% plugins)
The whole European car market is still in the red and the European passenger car market has also started to be affected. It’s down 5% over the past month, with about 157,000 plug-in vehicles registered in July. On closer inspection, plug-in hybrids (-25% YoY) were to blame for plug-ins going into the red. Plug-in hybrids (aka PHEVs) posted their fifth straight month of declining sales in July, with last month’s 25% drop being the largest since August 2019. We may have seen peaks in PHEVs in Europe.
At the same time, BEVs have grown by 19% in the past month. That’s less than the compound annual growth rate (+30%), but it’s a lot better than anything around it. We see double digit declines across the board.
The share of plug-in vehicles in the total European car market last month was 19% (11% fully electric/BEV), which puts the share of plug-in vehicles (PEV) at 20% in 2022 (12% for BEV alone ) stayed.
A highlight over the past month was the Fiat 500e, which took the lead in July, with just two models (Fiat 500e and Skoda Enyaq) repeating their top five presence in both June and July.
Fiat 500e wins number 1 in Europe
Let’s take a closer look at the 5 best plug-in vehicles for July in Europe.
#1 Fiat 500e — The little Italian pulled off another record-breaking performance last month — 7,322 registrations. The Mirafiori plant, which is said to have a theoretical production cap of 180,000 units/year, and the fossil fuel-powered Fiat 500 are to start the way of the dodo Expect the little Italian to set more records next year as it transitions from the best-selling city car in Europe of the ICE era to the bearer of the same badge of honor in the new EV era. It does this by making it the default EV choice in the chic and cheap (ish) Category city cars. With the MINI Cooper EV being a premium offering, Smart will be launched in the next generation of city EVs to compete against MINI and the Chinese brands, which (at least for now) are focusing on the higher segments of the market, expect the Fiat EV to remain the model to beat in this category. Over the past month, the 500e’s main markets have been the usual – Germany (2,973 units) and France (1,843 units) leading the pack, with the UK (700) and its home country Italy (781) also making significant contributions to the balance sheet.
#2 Volkswagen ID.4 — The Volkswagen Group star ended the month in second place, with the German crossover re-emerging in the top five last month thanks to 4,889 Registrations. With production limits mostly surpassed and the US allocation now being produced locally, you can expect higher production output for the European ID.4, helping it become a familiar face on the podium. In July deliveries, the Volkswagen EV achieved its best result in Germany (1,440 registrations), followed by Ireland (703 registrations – July is a month with the highest deliveries in the Emerald Isle), Norway (649 registrations) and Sweden (516 registrations ).
#3 Skoda Enyaq — Possibly the most competitive model on the MEB platform, the Czech crossover reappeared in the top 5 last month 6,654 Registrations. With the component-related slowdown now largely outpaced, the family-friendly Skoda can expect a stronger second half of the year. Other top 5 presences are sure to follow. In terms of July registrations, the understated EV achieved its best result in Germany (821 registrations), followed by Norway (673 registrations) and the Netherlands (539).
#4 Volkswagen ID.3 — After a long absence, the eldest sibling of the MEB family returned to the top 5 with German EV success 3,697 Registrations in July. And while he’s no longer the star of the Volkswagen team, it’s down to the current crossover craze and the fact that VW is making higher profits with the ID.4 – hence the production focus on its bigger brother. As the Volkswagen Group ramps up production, expect a stronger second half for the compact hatchback. In July, the spiritual successor to the VW Golf shone in its native Germany (1,383 registrations), followed by the UK (1,000 units), while 396 ID.3s were delivered in Ireland.
#5 Renault Megane EV — Renault has high hopes for its latest electric vehicle, and the French electric vehicle earned its first top-five presence thanks to a record in July 3,549 Registrations (which proves that the production ramp-up is in full swing). The Megane EV was that best-selling model of the Renault-Nissan alliance, beating the previous Group bestseller, the Renault Zoe, which came 11th with 2,764 registrations. With that task accomplished, it is now up to the French Hatchback-that-thinks-it-is-a-crossover to go after the VW ID.3 and become the bestseller in the compact hatchback category. Other top 5 presences are sure to follow. With deliveries in July, the stylish EV achieved its best result in its native France (1,937 registrations), followed by Germany (752 registrations) and Italy (234).
Looking at the rest of the July chart, the big highlight was the #8 position of the Cupra Born, who achieved a record performance – 2,999 registrations. That’s an impressive feat considering the sporting Spaniard made it through what would normally be a slow month (due to the holiday season). Interestingly, it was the 4th MEB platform model among the 8 best-selling models in July, underscoring that the German EV conglomerate’s commitment is back on track and poised to regain its leadership role.
In the second half of the chart, a mention is due for two annual bests, with the #12 Ford Mustang Mach-E scoring 2,755 registrations and the #16 Peugeot e-2008 EV crossover earning 2,538 registrations.
Also worth noting is the fact that the best-selling PHEV, the Hyundai Tucson PHEV, was only 14th with 2,608 registrations. The other two PHEVs in the chart were its cousin, the Kia Sportage PHEV in 17th and the BMW 330e in 18th. Will we soon see the top 20 chart with just one or two PHEV representatives?
The Audi e-tron has gained another top 20 presence, this time at number 15, proving that the big Audi is immune to attempts by the likes of BMW iX and Mercedes EQE to steal its leadership in the full-size category.
Among the top 20, the big news is the production ramp-up of the VW ID.5, the sportier twin of the more family-friendly VW ID.4. The sporty crossover recorded 1,447 registrations in July, signaling that increased component availability to the Volkswagen stable is finally allowing the ID.5 to continue its delivery ramp-up.
The Tesla Model Y recorded 1,725 deliveries in this first month of the quarter, a new personal best for a first month of the quarter that could signal a new record performance for September’s crossover. Will we see surpass 20,000 shipments/month by then?
Meanwhile, the Opel Corsa EV hatchback in the Stellantis stable had 2,369 registrations and the Citroen e-C4 EV 1,926 last month.
Finally, the Kia EV6 was the best-selling Kia BEV last month with 2,086 units as it benefited from the current generational change of the Kia Niro causing its BEV version to be temporarily slower.
Look at the ranking list 2022podium finishes stayed the same, but the Fiat 500e was closing in on the runner-up Tesla Model 3, so Tesla’s possible 1st and 2nd place finishes in Europe could be in jeopardy.
Also worth mentioning in the top positions is the jump of the Skoda Enyaq by three places to #5, which means that two models from the Volkswagen Group are now in the top 5.
In fact, the German OEM had big reasons to celebrate across the board, with the compact VW ID.3 jumping up three spots to 12th, while the Audi e-tron jumped two spots to 18th.
Elsewhere, the Mini Cooper EV returned to the top 20 in 19th place, edging out the Mercedes GLC PHEV. Considering the #20 Volvo XC40 PHEV is facing serious headwinds due to the current BEV takeover and will likely be the prime contender to take its place in the table curve friendly EV we should soon have a top 20 with only 3 PHEV representatives.
In the car manufacturer rankingwith BMW (9.2%, down from 9.3%) and Mercedes (8.1%, down from 8.2%) suffering from the PHEV sales decline, they’ve seen the competition take the lead got closer to both places.
In third place we now have a rising Volkswagen (6.9%, up sharply from 6.4%), which overtook Tesla (6.8%) last month and is now looking to regain the lead in Europe by the end of the year.
Kia remained in 5th place with a 6.3% share, followed by Peugeot and Audi with 5.8% each. So the race for sixth place remains exciting.
Overall, this is a very balanced EV market, as evidenced by the fact that market leader BMW only has a 9.2% share.
Organizing things by automobile companies, the Volkswagen Group ranks first with a 19.4% share, up from 18.6% in June (and 17.4% in April). It looks like the dog days are over for the German conglomerate. Expect it to hover above the 20% share soon.
Stellantis is second and also up, albeit slightly (now at 16.7% vs. 16.6% in June). It seems that the multinational conglomerate has almost reached its potential as a comfortable runner-up to the Volkswagen Group’s No. 1, which, by the way (or not), also accounts for its role in the overall market.
The current bronze medalist, Hyundai-Kia, was able to regain some share (11.6% vs. 11.5%). This is thanks in particular to the good performances of Hyundai (it placed two models in the top 20 in July).
On the other hand, PHEV-heavy No. 4 BMW Group (11.1% vs. 11.2%) and No. 5 Mercedes Group (9.1% vs. 9.3%) lost shares as they struggled had to switch to a more BEV-heavy sales model. We could see the rising Renault-Nissan alliance #6 (8.7% vs. 8.6%) benefiting from the launch of the Renault Megane EV and soon reaching German OEMs. We will see.
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